MAGNA-TILES Launches First Animated Series, ‘MAGNA-TALES’

[Natalie Miller]

MAGNA-TILES is building its brand beyond the toy box with the debut of its first-ever animated series.


Cheekily titled MAGNA-TALES, the web series introduces families to a colorful new universe filled with original characters, music, locations, and stories inspired by the iconic magnetic tiles. The first season is rolling out on YouTube now, along with a collection of animated music videos featuring the series’ catchy new tunes.

New MAGNA-TALES episodes and songs will air weekly on YouTube through the end of the holiday season. | Source: MAGNA-TILES

In each episode, Maggie, Tyler, and their friends in Builders Bay embark on exciting adventures that put their problem-solving, creativity, and building skills to the test. Many missions spotlight familiar MAGNA-TILES construction kits, such as the Undersea Adventure set from the brand’s 2026 Ocean Collection, so kids can re-create the stories on-screen in their own homes — or imagine brand-new ones.


In January 2027, MAGNA-TILES will continue the fun with a new line of companion toys inspired by the series. The first release, the 8-piece MAGNA-TALES Friends Pack, is now available for preorder and features magnetic builds of Maggie and Tyler, along with their adorable animal pals, Sparky and Clyde.

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“For decades, families have trusted MAGNA-TILES to ignite imaginations in homes and classrooms,” says Michael Valenta, President at MAGNA-TILES. “With MAGNA-TALES, we are connecting the stories children love watching with the worlds they build themselves, creating an authentic, cohesive ecosystem of fun, learning, and Meaningful Play.”


MAGNA-TALES is available to stream now on YouTube, with new episodes and songs dropping every week until the end of the year. To learn more about the brand, visit magnatiles.com.


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